Lastly, make it easy to comprehend how to use your product. … In the ad level, you can create simple yet effective videos using your static images and bringing them to life through the available features. As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Social Media Cheat Sheet For Right Image Sizes Visual contents are very powerful, eye-catching, and are the easiest to remember. Establish clear objectives for your social media marketing efforts. It was purchased by Yahoo and has almost 200 million active blogs. If you don’t have specific measures, you won’t be able to judge how successful you are. Pinterest: Pinterest is only four years old but has skyrocketed to become one of the most popular social media platforms. There are lots of ways to do this, like commenting on the influencer’s blog posts and getting on that person’s email list. Dive in if you haven’t yet and see what it can do for your brand. When it comes to prospecting campaigns, test shorter videos to more easily captivate these users and as you move them down the funnel, feel free to test longer and more comprehensive videos if needed in combination with a stronger call to action. Facebook Carousel Ads - Facebook Stories Ads . Thanks for sharing this Social Media Cheat Sheet, Drew. The best digital marketing cheat sheet: Which social media network is best for your brand? Here is a list of cheat sheets for the major social media sites. For example, we want to retarget viewers of that video that viewed 75% and/or 95% of that video as they are indicators of interest, which makes it more likely for us to entice them to convert at a later time if they have not done so yet. I found your site via Chris Brogan sharing this post on Google Buzz. Focus on building social currency with subscribers and users. In this cheat sheet, we’ve collected the correct, up-to-date social media image sizes for the most popular platforms, so you can format your images for optimal viewing. If you have spoken word on your video, add captions in the chance your users are viewing the ad without sound, plus we don’t want to disregard anyone who may be hearing impaired. Shiv Singh is the Chief Marketing Officer at Eargo Inc. 06 August 2020 . Whether you’re creating a new cover photo for Facebook or a profile picture for LinkedIn, each platform has recommended social media image sizes that you must follow, otherwise your pictures could pixelate and stretch. In amongst the thousands of posts, updates and Stories vying for consumer attention each day, you need … This will help you plan resources, conduct research, coordinate marketing programs, and deploy new tactics. Download this cheat sheet today to optimize your video content strategy. If you are new to Pinterest ads, there are two video sizes; one where it’s the size of a regular pin and another that is considered max-width that stretches out to double in size and captivates more of the screen, thus increasing user focus and engagement with your ad. Unfortunately for those of you who found your way here through the Googling of foul words, this post is tailored to both Boolean lovers and Brandwatch users, and is devoid of any explicit scenes. For Instagram Stories, the maximum duration is 15 seconds, unless you are using carousels, which then gives you up to 120 seconds of split video time, and the feed ad placement allows up to 60 seconds of video. What we have seen perform well on Snap and Instagram Stories tends to work similarly on the other. (Source: 360i . That influencer may not have the time or inclination to engage with you. A Complete Checklist for Social Media Managers. Different posts talk about different Facebook image sizes, though. If you haven’t tested Snap, take what has been working well for you for a particular audience on Instagram and give it a run on Snap to see how other users engage with it there. To ensure maximum results from these 100 post ideas, I want to share a few social media marketing tips. Similar to Snap, TikTok skews to younger demographics with 66% of their user base being under the age of 30. If you haven’t tested Snap, take what has been working well for you for a particular audience on Instagram and give it a run on Snap to see how other users engage with it there. Cheat sheets are a helpful way to keep the functionality of each site straight. Video content creates faster and stronger connections between brands and their target audiences as they leave less to the imagination, better tell your story, share your message, and captivate users across various platforms in comparison to static images—if executed well. The upside of using Snap in addition to Facebook and Instagram is that most of its users—over 60%—view videos with sound compared to the 85% on Facebook that do not. If a channel finds success throughout the entire funnel—that’s great—continue scaling it. As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. We’ll also cover how to make sure each channel works with your overall marketing strategy—and result in a positive ROAS! We understand you’re busy; you can’t spend all your time sweeping the Internet for information that’s bound to change again tomorrow. YouTube: With custom channels and the capability to upload an unlimited number of clips, YouTube is a powerful marketing platform if you have engaging branded content, but don’t treat it as a push channel through which to funnel TV advertisements. The world of social media is changing dynamically. Know who talks to each other and who influences whom before launching any program. Social Media Metrics Dashboard. Currently, you can select one of three campaign objectives from website traffic to app installs and conversions. Whether you have taken a wait-and-see approach at your CU or your CU is in whole hog, I would pause to do a bit of research on the subject of social media and how it applies to marketing a business. Twitter: Evolving into a news, brand-marketing, and customer-service tool, Twitter is ideal for reaching out to influencers, handling customer service queries, and forging personal relationships with customers. Users often view images on their smartphones, so make sure that your images are mobile ready. Grab your audience’s attention by running videos that are between 6-15 seconds in duration and show your product early on. Make sure you understand your customer base. Be sure your campaign reaches each of these popular social media platforms: Facebook: The largest social network in the world, Facebook is ideal for marketing at the awareness and consideration stage of the marketing funnel. Just enter your social media data and the formulas do the rest, highlighting any update that goes above and beyond your average. Be interested in his point of view and approach him in an authentic way. Your Social Media Best Practices Cheat Sheet. It also includes video content ideas, real brand examples and how they each work to accomplish their goals. We have yet to see Pinterest perform well on its own in terms of driving direct conversions, however, we do find it very effective in accomplishing awareness and website traffic when we use promoted videos, particularly for upper-funnel prospecting campaigns. As part of your social media marketing (SMM) campaign, you need to establish related metrics and measure your results to find out whether the campaign is a success. You'll be on your way to blowing up on social media instead of feeling overwhelmed! Here’s a great example from Glad plastic wrap where they show how strong and spill-proof their product is: If your business is aimed at professional audiences, dive into LinkedIn Ads with your video content. It provides critical guidance for your employees as they practice social media marketing. Hear what makes us great -- straight from our customers. By Jan Zimmerman, Deborah Ng . Create a roadmap for your social media marketing efforts. Blogs are just the beginning. Use this Google Sheet to know which social media posts are on track and which are taking off. Make your videos short, on-brand, direct, relevant, and actionable. To make the most of social media marketing, you should begin by exploring the online social media sites and see how things are done. YouTube may have the number one spot where Americans view video content, but Facebook is the runner up with 60% of people in the United States watching video. Facebook Ads Sizes: Cheat Sheet. Colin Delany. Your website is also a platform for social influence and should be measured and tracked in a similar fashion. These ads display in between a user’s friends’ stories and Snapchat curated content, which is sure to drive up your exposure. Design your SMM efforts so that customers are motivated and encouraged to form relationships. Each social media network has its own pros and cons. Give them the opportunity to impact not just marketing but also product development, customer service, and innovations. The style of content you can post on each of them differs too. Use the APIs (application programming interfaces) from the social media platforms to develop your own integrated metrics dashboard. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. And this includes uploading optimal image sizes in the platform. If you are limited on static images, there are a number of, While most of our efforts and budget focus primarily on Facebook and Instagram, we then often expand into Pinterest for many of our clients. Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. An endless number of sites are eager to provide your customers with the content you haven’t supplied. Here are six guidelines to consider that will help you have a successful marketing campaign: Make sure you give your customers something valuable. Don’t always choose the influencer with the largest audience. Once you have a better understanding of how each channel and its … Social Media Marketing For Dummies Cheat Sheet, Social Media Marketing Tips for Reddit.com, How to Practice Socially Responsible Marketing on Social Media. The upside of using Snap in addition to Facebook and Instagram is that most of its users—. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Here, we’re sharing best practices and tips for improving your social media video marketing across seven major platforms. Next, you need to zero in on your niche and target your market. She is also the author of Content Marketing Strategies For Dummies. If users were heavily engaged with your video ads, set up a third retargeting audience for users that engaged with a post or ad within the last desired number of days. After you’ve done that, you will be able to run a successful online campaign and measure the results. The other ad platforms don’t offer that at this time, so leverage free sounds to complement your video content in order to captivate users, draw them into your funnel, and either retarget them within the app or capture them across your other platforms depending on performance. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Since it’s still the undefeated social media champion, Facebook marketing is a must for every business. LinkedIn: As the largest business-related social network platform, LinkedIn has more than 79 million users. 101 Huntington Ave, Floor 7  Published April 4, 2008 Share it. If you have a longer video you want your audience to view, they can swipe up on your brief video ad and watch more, they can visit your website, read an article, or install your app. While most of our efforts and budget focus primarily on Facebook and Instagram, we then often expand into Pinterest for many of our clients. Similar to other social media channels, video ads on Twitter are also better-served brief. Social Media Articles. With this platform continuing to grow at rapid rates, its current 800 million monthly active users surpass LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. With these types of campaigns, we also set up custom audiences using the percent duration that users viewed our video. If you haven’t yet run Snap Ads, you may be leaving money on the table. Don’t make your customers have to develop new habits. He is a leading voice in social media marketing. Develop an authentic brand voice across all the social media platforms. While some Pinterest best practices apply across platforms when using video, one that is specific to their platform is to use video content that is between 6-15 seconds in your ads. Boston, MA 02199. While you may not be running ads on all of the above platforms due to your budget, audiences, and goals, if you are testing more than one, save yourself some time and use video content that has performed well on the channels that you are utilizing and test them on others. Social Media Marketing Cheat Sheets, Checklists and Advanced Guides . Tumblr: Tumbler was developed to help users easily share multimedia. One of the best features that TikTok has to offer advertisers is that you can use their Video Creation Kit and utilize their library of over 300 choices for free background music. Running 3-10 second full screen vertical video ads is a breeze using their platform. Social media platforms are forever changing the image sizes and formats, so to keep you all updated I have re-created the 2018 social media image sizes cheat sheet and updated it … Pinterest video ads are incredibly inexpensive in comparison to other. 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